The Magic Returns!

The McAllen Holiday Parade presented by H-E-B and powered by Bert Ogden Rio Grande Valley returns on Saturday, December 4, 2021.

Be there LIVE when the largest holiday and helium balloon parade in Texas returns and experience:

  • 1.5 Mile stadium & street parade route
  • Cheer to twirl your favorite giant character
  • balloons in the new “Vuelta Zones”
  • Illuminated floats and surprises
  • Celebrity hosts and guest appearances
  • Marching bands & dance teams
  • Christmas in the Park

Magic courtesy of McAllen’s presenting sponsors: H-E-B, Bert Ogden Rio Grande Valley, Reliant Energy ®, and Budweiser and L&F Distributors of McAllen

Don’t miss a moment of the magic

2021 Special Guests

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Julian Gil

Actor, model, and TV host
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Mario Lopez

TV personality, producer, actor
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Lorena Abreu

Parkour athlete, actress, TV Host
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon

Sweepstakes:

Play Parade Sweepstakes

Text “SOUTHPOLE” to #474747

Watch parade LIVE to win

Don’t miss a moment of the magic

Sponsorship Opportunities

Looking For More Business Exposure?
Be a Part of a Growing Sensation

McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.
The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.
Remember that supporting local events is a special way to connect and show you are a community corporate leader.

Event Highlights
More than 250,000 Spectators
More than 5,000 Participants & Volunteers
More than 800 Volunteers
27 Million TV Viewers
87 Million Advertising Impressions
4,634,479 Cross Brand Promotion Impressions
On Site Branding Opportunities
For Sponsorship Opportunities Contact:
Joe Vera | 956-681-1011 | jvera@mcallen.net
Carina Jimenez | (956) 681-3333 | cjimenez@mcallen.net