The Magic Returns!
The McAllen Holiday Parade presented by H-E-B and powered by Bert Ogden Rio Grande Valley returns on Saturday, December 4, 2021.
Be there LIVE when the largest holiday and helium balloon parade in Texas returns and experience:
- 1.5 Mile stadium & street parade route
- Cheer to twirl your favorite giant character
- balloons in the new “Vuelta Zones”
- Illuminated floats and surprises
- Celebrity hosts and guest appearances
- Marching bands & dance teams
- Christmas in the Park
Magic courtesy of McAllen’s presenting sponsors: H-E-B, Bert Ogden Rio Grande Valley, Reliant Energy ®, and Budweiser and L&F Distributors of McAllen
Don’t miss a moment of the magic
2021 Special Guests
Julian Gil
Actor, model, and TV host
Mario Lopez
TV personality, producer, actor
Lorena Abreu
Parkour athlete, actress, TV Host
Big Announcement
Coming Soon
Big Announcement
Coming Soon
Big Announcement
Coming Soon
Big Announcement
Coming Soon
Big Announcement
Coming Soon
Sweepstakes:
Play Parade Sweepstakes
Text “SOUTHPOLE” to #474747
Watch parade LIVE to win
Don’t miss a moment of the magic
Sponsorship Opportunities
Looking For More Business Exposure?
Be a Part of a Growing Sensation
McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.
The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.
Remember that supporting local events is a special way to connect and show you are a community corporate leader.
| Event Highlights |
| More than 250,000 Spectators |
| More than 5,000 Participants & Volunteers |
| More than 800 Volunteers |
| 27 Million TV Viewers |
| 87 Million Advertising Impressions |
| 4,634,479 Cross Brand Promotion Impressions |
| On Site Branding Opportunities |
| For Sponsorship Opportunities Contact: |
| Joe Vera | 956-681-1011 | jvera@mcallen.net |
| Carina Jimenez | (956) 681-3333 | cjimenez@mcallen.net |