The McAllen Holiday Parade
H-E-B Kraft Promotion
Starting on November 9, visit your local H-E-B store and purchase your three favorite Kraft/Heinz products. Take your H-E-B cash register receipt to the McAllen Convention Center, located at 700 Convention Boulevard to redeem your receipt for a ticket to the parade. The promotion continues through November 29, but supplies are limited. Tickets are offered on a first come, first serve basis.