We are proud to recognize our Frontline Heroes at the 2020 McAllen Holiday Parade, presented by H-E-B. Please help us by nominating a Frontline Hero who’s made a difference in this community in 2020. Share a Frontline Hero's story, and tell us why they represent the kind of everyday heroism that deserves recognition in the McAllen Holiday Parade.


The Reimagined MHP 2020

The South Pole of Texas

McAllen’s brightest and most anticipated event of the year will be broadcast live on Saturday, Dec. 5, 2020 at 6:00 p.m. The City will partner with major event and parade production companies to produce The Largest Illuminated Holiday and Helium Balloon Parade in Texas in a new format for 2020

2020 SPECIAL GUESTS

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Mario Lopez

TV personality, producer, actor
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Julian Gil

Actor, model, and TV host
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Lorena Abreu

Parkour athlete, actress, TV Host
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon
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Big Announcement

Coming Soon

Sponsorship Opportunities

Looking For More Business Exposure? Be a Part of a Growing Sensation

McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States. The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences. Remember that supporting local events is a special way to connect and show you are a community corporate leader.

MHP Highlights

More than 250,000 Spectators

More than 5,000 Participants & Volunteers

More than 800 Volunteers

27 Million TV Viewers

87 Million Advertising Impressions

4,634,479 Cross Brand Promotion Impressions

On Site Branding Opportunities