See you in December!
Join us at the 2025 McAllen Holiday Parade presented by H-E-B and powered by
Bert Ogden Fiesta Dealerships, Reliant Energy ®, McAllen International Airport, Lone Star National Bank and South Padre Island
McAllen Holiday Parade
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Buy your tickets now
be there live when the largest holiday and helium balloon parade in texas returns and experience:
- 1.5 Mile stadium & street parade route
- Cheer to twirl your favorite giant character
- Balloons in the new “Vuelta Zones”
- Illuminated floats and surprises
- Celebrity hosts and guest appearances
- Marching bands & dance teams
- Christmas in the Park
2025 Special Guests
Know Before You Go
Christmas in the Park Concert Schedule Announced
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McAllen Holiday Parade, presented by H-E-B Bringing Back Christmas in South Pole of Texas Kind of Way
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McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden & Fiesta Dealerships
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Sponsorship Opportunities
Looking For More Business Exposure? Be a Part of a Growing Sensation
McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.
The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.
Remember that supporting local events is a special way to connect and show you are a community corporate leader.
Event Highlights
More than 260,000 Spectators
More than 5,000 Participants & Volunteers
27 Million TV Viewers
87 Million Advertising Impressions
4,634,479 Cross Brand Promotion Impressions
On Site Branding Opportunities
For Sponsorship Opportunities Contact:
Carina Jimenez | (956) 681-3316
Aida Moreno | (956) 681-3315